The Apara solution dVelox Customer Intelligence enables complete customer management. Learning and automatic detection of similar patterns to detect the churn, customer loyalty and attracting new customers in the short, medium and long term.
Visión general
Its powerful engine creates predictive probabilistic models to extract knowledge about variables that directly affect the likelihood of abandonment of a client and helps to establish appropriate communication strategies and customized through the most appropriate channel to optimize customer interaction.
Apara has fully developed this customer management solution in the business environment to pinpoint exactly which customers are more likely to buy products, how to establish close and lasting relationships to anticipate their needs and prevent the migration of customers to the competition .
Capacities
- Easy to separate in your target micro segments.
- Precision to predict which target segment is more likely to contract our services.
- Automation of the complete cycle of decision making by identifying the segment and the three main reasons why they would acquire our products.
- 40% increase of speed in the detection of new behaviors, the possibility of churn before they leave the company.
- Adaptation to new environments experienced by the market.
- Explain what variables influence the purchase of our products and can simulate actions to understand the impact on our target audience.
- Provides reports on the behavior and needs of customers.
- Performance in real-time changes in our target audience.
- Easy to use interface, you do not have experts to handle this mathematical tool.
Value added
- Mayor nivel de fragmentación o particularización de tus segmentos objetivo.
- Conocimiento detallado y preciso del segmento objetivo.
- Detecta cambios de nuestro público objetivo de forma inmediata.
- Permite predecir la capacidad de influir en un target que ha sido microsegmentado.
- Conoce las causas de la propensión de compra de nuestro público objetivo.
- Independencia del personal especializado para manejar la herramienta.
- Proporciona valiosas estadísticas que indican los patrones de consumo del cliente, datos sobre volúmenes de venta, cual es su consumo medio al mes, qué tipo de productos consume, cuál es su comportamiento, etc.
- Detecta nuevos escenarios sin un amplio histórico de actividad.