The solution dVelox Customer Intelligence of Apara for the recruitment, retention and customer loyalty in the financial sector can gather and collect information from customers to anticipate their needs before they migrate or establish contact with the competition. Therefore, financial institutions invest their efforts in meeting its clients, designing strategies to expand client base and retain those thay already have.
dVelox Customer Intelligence can be applied to:
- Customer Adquisition
- Customer Retention
- Customer Clustering
- Customer Segmentation
- Customer Strategy
What dVelox Customer Intelligence provides financial companies
- Identifies and separates their target segment: know which segments are more favorable to the acquisition of a banking service or product, and demand to know what needs to improve communication established with each segment from the first contact to the final step.
- Detailed and precise analysis of behavior, values and behavior of customers can have a thorough knowledge of their actions and their buying trends and customer loyalty. It also allows to assess the impact and profitability of that customer in the banking business automatically.
- Determine which variables affect the abandonment of the client and the reason why they want to leave the bank.
- Select the best actions and decisions for your customers, you can simulate scenarios, knowing their ability to satisfaction with the service provided and the level of neglect that has that customer.
- Provides detailed reports on the behaviors and customer behaviors that allow us to predict the causes that are driving customers to cancel their service and go to another bank.
- Adaptation to new environments experienced by the market (social networks).
- Tool easily integrated with other enterprise platforms.
Benefits of dVelox Customer Intelligence of Apara
- Higher level of fragmentation and particularization of your target segment
- Precise analysis, and detailed explanation of the behavior patterns of customers in near real time
- Predicts the ability to influence a segmented target
- Accuracy in estimating the probability of dropping out of target
- Simulation of action to meet the propensity to buy a product or service banking
- Simple interface and integrated with other enterprise architectures