The solution dVelox Marketing Intelligence of Apara improves the optimization of marketing processes in the financial sector to know what channels are best suited to influence its segment, what campaigns must do to have a strong impact on its target segment and what kind event will get to have greater return on investment.
The solution dVelox Marketing Intelligence can be applied to the following cases:
- Campaign management
- Cross Sell/up sell
- E-mail marketing
- Telemarketing
- Social-media analytics
- Web analytics
- Event marketing
- Leads Generation
What dVelox Fraud Management provides financial institutions
Data Integration
With a history of very large data can begin to better manage their campaigns and change them if they are not getting the expected results. Additionally, the tool is fed in real time and quickly with the behavior of banking customers.
Prediction data analytics
Meet in real time what offers are most appropriate to each segment, which customers will hire a home loan and through which channel (internet, email, telemarketing, etc.) get the highest rate of credit card contracts.
Overview of clients
Identify your customers and determine which strategy is best for each, see also the analytical views of each segment, knows their needs and behaviors in a comprehensive manner that will facilitate establishing strategies to narrow your relationships with customers.
Campaign Management
The solution to marketing process management enables the bank to develop, enhance, analyze and simulate campaigns through different channels (social media, e-mailing marketing, telemarketing) and customize them to reach the target optimally. Allows you to design specific campaigns for each segment and deliver them by the most appropriate channel for greater impact, evaluating the efficiency and effectiveness of actions. Facilitates the optimization of the interaction with their customers.
Evaluate lcross selling opportunities
The powerful predictive Apara to simulate new scenarios that specify if the customer is proactive to buy more products from the bank.
Benefits of dVelox Marketing Intelligence of Apara
- Increases 20% on average the level of precision in the process of marketing
- Display customer behavior analytics
- Determine which scenario is that you get better results
- Faster when potential customers
- Accuracy in estimating the most appropriate channel for each client
- Simulation of campaigns for trends to purchase
- Easy to use interface