The solution dVelox Customer Intelligence of Apara detects clients that have potential value for the company analyze customers are decreasing their use and involvement with the insurer not to leave the company and establish strategies to retain them. Thus, the company optimizes resources and save costs because it is more profitable customer loyalty we have to acquire a new one.
dVelox Customer Intelligence of Apara can be applied to the following issues:
- Customer Adquisition
- Customer Retention
- Customer Clustering
- Customer Segmentation
- Customer Strategy
What dVelox Customer Intelligence provides insurance companies
- To segment and subdivide their customers based on their behavior and needs to plan and execute a clear strategy and individualized for each group of insurance companies.
- Efficient and automatic detection of the customers at risk of neglect, which involves the optimization of resources, insurers focus more on caring for those most likely to leave the company.
- Predicting the possible abandonment of its customers for insurers to react and act early.
- Analysis of patterns of customers who are disconnected from the insurer to reduce the level of abandonment.
- Possible to assess the possibilities for cross-selling the portfolio to increase profitability and linking customers to the company safety.
- SOA architecture, easy integration with other platforms that insurers have implemented in the company.
Benefits of dVelox Customer Intelligence for a insurance company
- Greater accuracy up to 20% on average in the marketing process
- Higher level of segmentation of the clientele
- Motor predictive explains the causes of neglect of clients
- Further optimization of resources to accurately detect the risk of abandonment
- Allows visual simulation of campaigns to estimate the propensity to purchase
- Intuitive graphical interface, easy to use