The solution dVelox Marketing Intelligenceto manage the marketing actions of the insurance companies get the most out of marketing campaigns and optimize the resources allocated with little effort.
This predictive analytics platform allows your target audience fragmenting, their priorities and needs and evaluate the most appropriate channel to communicate with them.
This way, you can get higher ROI and more with custom actions specific to each client.
The solution dVelox Marketing Intelligence can be applied for the following cases:
- Campaign management
- Cross Sell/up sell
- E-mail marketing
- Telemarketing
- Social –media analytics
- Web analytics
- Event marketing
- Leads Generation
What dVelox Fraud Management provides insurance companies
- Identification of potencials clients
- Quality of data
It is not necessary to have a broad historical data to get a single, global information. Such information may be obtained from different sources such as a file or database. The tool will analyze the data and extract knowledge to establish what action is most appropriate for each client.
- Prediction data analytics
With the engine companies Apara predictive sure can determine which customers offer greater propensity to purchase products or services, through which channel will most impact and which campaign is not getting the results they expected, so that insurers can reduce losses by the end of the campaign.
- Comprehensive view of customers
his analytical tool allows insurers to identify each segment, to know their behavior and determine the most appropriate channel for action. In addition, new scenarios can simulate the appearance of new areas in order to assess the profitability and thus achieve the highest return on investment. - Marketing Campaign Management
The marketing departments of insurers may develop, design and launch campaigns for the most appropriate channel (mobile, internet, emailing, telemarketing, social networks) with little effort and time. Its powerful predictive engine is capable of detecting the best actions that will most impact on each segment, increasing profitability and ROI of campaigns by insurance companies.
- Evaluate cross-selling opportunities for additional customer benefit
Apara predictive models allow customers to obtain the probability of having a greater propensity to acquire a range of insurance products. The analytical platform ahead predicts cross-selling opportunities, allowing campaigns to bring home segment and higher profits on investment.
Benefits of dVelox Marketing Intelligence for insurance company
- Comprehensive analysis of customer
- Increased accuracy up to 20% on average in the marketing process
- Faster to identify potential customers
- Determines the most appropriate scenario to get higher returns
- Greater accuracy in estimating the most appropriate channel to send marketing campaigns
- Simulation of visual campaigns to know the tendency to purchase
- Interface easy to integrate with other platforms because of its predictive SOA..