The dVelox Marketing Intelligence solution Apara ensures optimization of marketing processes focusing their efforts on key aspects of the business, which involves cost and time savings by investing less effort.
Overview
dVelox Marketing Intelligence is the solution Apara predictive for optimizing marketing processes that allows to know which actions are optimal for each customer quickly and accurately, which translates into significant savings of 17% on average costs.
Using explanatory models, we can assess what is most appropriate channel to launch a campaign, knowing the propensity that exists on the part of customers to purchase a product and establish cross-selling strategies tailored to each client.
dVelox Marketing Intelligence solution has been developed entirely by Apara to improve decision-making in marketing actions. This predictive tool based on business intelligence, allows us to marketers what actions are the most accurate and timely return on the portfolio and reduce the risks involved in launching campaigns through various channels.
Capacities
- Increases 20% on average the level of precision in the optimization of marketing processes, emailing, telemarketing, lead generation, and so on.
- Speed and agility in planning the marketing process optimization.
- Get more quickly in identifying new leads and new areas of activity.
- Ability to monitor in real time and undertake remedial action immediately.
- Identify the results of your campaigns before launching more precision than you currently have and with less effort.
- Ease of use does not require specific knowledge to use statistical or mathematical tool.
- Easily Integrated Architecture (SOA).
Value added
- Cut your current costs by 17% on average as a result of campaigns to generate more accurate.
- Increase your ability to react to stop actions or strategies that are not getting the expected results.
- Less dedication to the planning of the marketing process, to meet the needs of each client, which channels and the actions that are doing better, which leads in turn reduced personal and economic costs.
- Higher level of optimization in allocating your resources, actions are specified to each audience.
- Get potential customers more quickly and accurately.
- Easily integrates with other technologies of the business environment.